LUNI 16 IUNIE

Workshop: Cracking the Code: Brand Growth in the Attention Economy

Remember when marketing felt like play? When a campaign could become social currency, and when your ideas actually made people feel something? Somewhere along the way, the dashboards took over. The decks got longer. The joy got… muted. You’re working on briefs, KPIs, last-minute tweaks. One campaign ends, three more begin. It’s fast, it’s messy, and half the time it feels like you’re optimizing something - but you’re not sure it actually matters. This workshop is a chance to pause and reframe. Not with theory-for-the-sake-of-it, but with real tools and fresh ways of thinking about what attention actually is and how to use it to build brands that move, stick, and convert.